Glossary

Internet: A global network of interconnected computer devices. The Internet is the hardware infrastructure that supports the Web.

World Wide Web (WWW): A global network of interconnected software applications. The Web is the interface for accessing information on the Internet.

Website: A Web application for displaying text, images, video, and other media files. Websites can be used for business, news, education, or hobby.

Web Browser: A computer application for accessing the Web and viewing Websites. Common web browsers are Firefox, Chrome, IE, Safari, and Opera.

Uniform Resource Locator (URL): The technical term for a website address that is the id of a particular website page. The URL typically starts with http://

Domain Name: The readable name of a website address, which is controlled by a numeric IP address.

IP Address: A unique number assigned to a website or computer device for network identification.

Domain Name System: Translates numerical IP Addresses into custom readable domain names.

Web Server: A dedicated computer device for hosting and generating websites on the Web and Internet.

Web Hosting: Hard drive space on a Web Server that stores website files. Hosting may include other features such as databases, email, etc.

Bandwidth: The measure for speed you can send data through an Internet connection. Higher bandwidth enables faster connection speed.

Database: An application on a computer or network that stores information in tables with columns and rows.

Search Engine: An online database that stores and organizes information on the Web. Users enter keywords to search for information.

Optimization: A process of making something as fully functional or effective as possible.

Search Engine Optimization (SEO): A process of improving the visibility of a website on the Web. If a website is optimized with keywords that users are looking for, it will appear higher in the results of a search engine query.

White Hat SEO: SEO techniques that follow search engine guidelines.

Black Hat SEO: SEO techniques that go against search engine guidelines.

Robot/Spider/Crawler: An automated program that searches the Web for collecting, processing, and indexing information.

robots.txt File: An admin file in the root directory of a website that allows developers to manage actions of search engines such as blocking access to website pages or files.

.htaccess File: A hidden admin file in a website directory of Apache servers that allows developers to create rules and special functions such as page redirect.

Meta Tags: Lines of code in the head section of HTML pages that help search engines index each webpage properly relative to its content.

Bounce Rate: The percentage of website visitors who only view one page then leave the website.

Usability: The ease at which users are able to understand and navigate the pages of a website.

Responsiveness: The ability of a website interface to adapt to different devices such as computers, laptops, tablets, and mobile.

Copywriting: Writing original and unique text content for websites or other media applications.

Blog (Web Log): An online journal in website format for archiving and categorizing information.

Content Management System (CMS): A software program that provides a framework for building websites with custom design and development options.

Social Network: An online community website where users create profiles and network for business, education, or entertainment.

Web Design and SEO Tips

Jeff Hollett


Independent Website Design and SEO in Vancouver, WA for Small Business.

jeffhollettvancouverwa@gmail.com

360-798-6063

Vancouver, WA

Menu