Tips

As a small business owner you want a website that is effective. An effective website has nice design, well-written content, easy navigation, and displays properly on different devices and browsers. Here are some important tips and factors to consider.

Hosting:  Understand where your domain name and hosting is registered. FTP is important if you want access to source files. Keep account renewed and save backups of website.

Design:  Design is important for first and lasting impression. Layout, navigation, spacing, colors, fonts, and images contribute to the overall theme and user experience.

SEO:  It is important that people are able to find your website in online searches. The website should be optimized and structured properly with effective keywords.

Content:  Have descriptive information on the website and use natural language. Minimize tag lines, catch phrases, and promotional language. Avoid keyword stuffing, redundancy, and duplicate content.

Speed:  Larger websites with lots of scripts take longer to download. Take into consideration people with slow Internet connections and mobile devices. Make sure images, videos, PDFs, and other files are compressed at proper resolution.

Validation:  Declare the website with a document type and check for technical issues at validator.w3.org. The W3C promotes standards and guidelines on the web.

Devices:  The website should be responsive to different computer devices such as desktop, laptop, tablet, and mobile. Users may interact with a keyboard, mouse, touch screen, or voice.

Browsers:  The website should be compatible on different web browsers. Common web browsers are Firefox, Chrome, Internet Explorer, Safari, and Opera.

Glossary of Basic Website Terms

Google Tool for Evaluating Website Performance